Value Proposition and Market Needs

To analyze market needs, answer the following questions:

1.who your solution is intended for?

2. how customer will benefit
3.why this is a priority for potential customers?

4. If having more than one customers, For whom will you optimize? 

5. why this is a priority for your company?6.Is solving this problem sizable and interesting enough?7.what risks, if true, would derail your initiative? 

Value propositions articulate precisely the beneficial user-centric outcomes you are promising to deliver a specific target customer, for the problem you claim to solve.

To figure out a good value proposition, we can follow the following steps:

1.Start with a problem statement

Set context for what the problem you aim to solve is and why it matters.A short Problem Statement explains precisely the pain-point or unrealized opportunity the target customer experiences today.

2.Make sure you’re addressing a meaningful need

Are you Solving a Real Problem? Challenge yourself

3. Define about three propositions per target customer

A customer can easily comprehend a few value proposition statements. The fewer and the less you're convincing 

4.Value propositions are the reasons people buy

Step back from the specific features or details of the solution at the moment and focus on the "why" not "what" or "how".

For the patent we chose ORAM:
Value Proposition:ORAM enhances the security of cloud storage data and reduces extra human labor for cyber security.
Market Needs:Organizations and individuals encrypt data that they upload to the cloud, but encryption is not enough to ensure confidentiality. Cyber attacks are still major pain points for lots of companies and countries.
Competitor: current solution providers either scan and strengthen application security from the development stage or enhance the security by encryption, tokenization and auditing.