Wednesday, March 22, 2017

Week 9 Personal Blog

What did I want to do this last week?
Conducted customer interviews, read "Business Model Generation" and figure out business model

What did I learn?
Learn to use the resources nearby. I conducted face to face interviews with CEOs of two big data startups I'm currently working for. One is called Tesloop which provides city to city travel in Teslas, another is called CognitiveLeap which aims to improve brain health worldwide. They both have to deal with lots of data everyday but are also lack of funding to hire security engineers. In this case, our product would be their first choice - agile and cheap.

Issues?
I also reached to technical directors/senior security engineers in big data and analytics companies on LinkedIn, but didn't hear back yet. I'll keep tracking of these potential customers.

What am I planning to do this coming week? 
1.Keep track of potential customers on LinkedIn
2.Think more about channels, key activities, key partnerships
3. Sketch the mockup using Balsamiq

Wednesday, March 15, 2017

Week 8 Personal Blog

What did I want to do this last week?
Conducted customer interviews & surveys, finalized value proposition canvas.

What did I learn?
It's harder to conduct customer interviews for B2B than for B2C. Instead of getting customers data from online surveys, we need to reach out to representatives of the companies we're targeting and sometimes we can't get replies at all. I reached out to two senior security engineers but didn't get response. But we never know what we'll finally get from this process so it's still worth a shot.

Issues?
Since the product we're marketing is a relatively abstract product. The reliability and effect are kind of hard to prove to the customers right away, so doing UX testing on MVP is hard to implement in real life. 

What am I planning to do this coming week? 
Try to figure out how to make a MVP or other alternatives we can use to better show the product. Dig deeper into business model for the product.

Team Dynamic:
We split tasks and good collaboration over all. We also make sure everyone is on the same page as we move forward. 

Tuesday, March 7, 2017

Week 7 Personal Blog

What did I want to do this last week?
Settle down primary business model with my team, find our primary customers and hook up with them if possible.

What did I learn?
I learned that it's very important to get a clear understanding of the product value proposition before diving in to figure out the customers. A product or startup that doesn't kill user's pain or create new gains in the industry can't be a good startup. And such startup is harder to survive and scale.

Issues?
Our primary customers are medium size companies and any companies that have recently established their cloud-based storage. Since we're B2B type startup, it's kind of hard to contact other companies and get feedback if such an abstract software isn't available in the market yet.

What am I planning to do this coming week? 
We'll narrow down our customer lists and make online surveys/mockup which can give us helpful feedbacks and reach out to our customers.

Team Dynamic:
Good collaboration and we make sure everyone is on the same page as we move forward